25 YearS of Al Fakher
Celebrating 25 Years of Excellence
Since our inception in 1999, we've been at the forefront of the shisha industry, starting as a top-quality brand in the Middle East and growing our presence into a global category leader. Today, our products are enjoyed in over 100 countries, making us the most widely available and sought-after shisha brand in the world. From the beginning, our mission has been to take a cherished Middle Eastern tradition and transform it into a global phenomenon. Al Fakher is the World’s #1 Shisha Brand.
The Global Voice of Shisha
Shisha embodies culture, tradition and history. It is more than just a pastime - it's a social movement that brings people together, creating shared moments that transcend time and place. Whether it’s a gathering of friends, a celebration, or a quiet moment of reflection, shisha is and always will be about connection.
As pioneers in the shisha industry, we remain committed to authenticity in both our products and our philosophy. We see endless possibilities in the shisha experience and continue to innovate, always finding new ways to bring joy to our global community. We celebrate the diversity of shisha, embracing its unique ability to bridge cultures, communities and places.
Moving with the Times
Innovation is key to our success. We don’t just aim to stay ahead; we lead with creativity, whether it’s in developing new flavors or introducing fresh experiences to the world of shisha. We regularly collaborate with renowned shisha masters and industry experts to craft unique blends that can be enjoyed globally.
We share a common bond with everyone in the shisha industry, providing choices, spaces and support worldwide. We applaud and support all those who work to advance the art and culture of shisha, celebrating the people who make this vibrant community thrive.
By the People, for the People
Our mission extends beyond products - it’s about celebrating the experiences and moments that connect people. Shisha is enriched by the stories of the people who enjoy it, shaped by the places they call home, the trends they embrace, and the hopes they hold for the future. These are the stories we are proud to share and be part of.
